Crossover toys. Zero boundaries.

We fuse WASA's hyper-modern street culture with global visionaries. Limited-edition drops featuring exclusive colorways and custom packaging.

WASA CO-LABS

WASA × Aerospace China

Promoting China's aerospace in a more youthful and trendy way.

Created China's first aerospace-themed collaborative trendy toy.
Pioneered a new blind box concept: "Space Capsule Assembly," offering an immersive space station experience.
Achieved sales of over 300,000 units within six months, with exposure exceeding 100 million+, becoming a phenomenal hit.

WASA CO-LABS

WASA × BUDWEISER

Through offline marketing campaigns and collaborations with trendy IPs, the brand successfully broke through traditional boundaries.

The customer bases of both parties deeply integrated, with the co-branded products selling out online in 30 seconds, igniting social media.
The brand campaign and mini-program exposure exceeded expectations, reaching tens of millions of users.

WASA CO-LABS

WASA × Absolut Vodka

Partnered with a street-style trendy toy IP to strengthen the brand's fashion identity.

Gained significant attention from trendy community fans, with co-branded items surging over 150% in the secondary market.
Months after the launch, the popularity continues to grow.

WASA CO-LABS

WASA × ZIPPO

In collaboration with the brand, a co-branded product was created for the Year of the Dragon, inspired by the Eastern dragon and infused with streetwear design language, giving Zippo a new cultural depth and visual impact.

Visually appealing and fun, practical yet entertaining.

WASA CO-LABS

WASA × wastons

Breaking traditional retail boundaries to enhance the brand's sense of fashion and youthful image, while expanding its audience reach.

Successfully launched a Year of the Dragon-themed offline event, attracting more young and trendy consumers through cross-border collaborations. This expanded the brand's audience reach and significantly boosted brand exposure.

WASA CO-LABS

WASA × RASTACLAT

Partnered with a street-style trendy toy IP to strengthen the brand's fashion identity.

Months after the launch, the popularity continues to grow.

WASA CO-LABS

WASA × JISSBON

Building on the hot sales and positive feedback of the Jissbon × WASAbaby Co-branded Gift Box, Jissbon proposed a second collaboration to create a core PR product for the brand.

Jissbon will use it to gift important clients, enhancing the visibility of both parties.

WASA CO-LABS

WASA × THE LAB 无限创燥

Refine the brand's trendy design language to empower the products.

During the pre-sale period, it sparked fervent enthusiasm among fans, driving a surge in attention.

WASA CO-LABS

WASA × SUPER PLANTS

Offering a relaxed lifestyle through trendy collectible figurines.

Gained significant attention from trendy community fans.

WASA CO-LABS

WASA × POIZON

Through IP collaborations, the brand strengthens its fashion identity, expands its reach in the trendy community, and attracts more young consumers, enhancing its overall influence.

A masterful collaboration that topped the platform's trendy collectibles attention list and ignited the trendy community.
300 co-branded products sold out in a flash.

WASA CO-LABS

WASA × Yintai in

Through offline pop-up stores and holiday co-branded products, the brand increases its exposure, attracts trendy consumers, and enhances its sense of fashion and youthful image.

Dual-City Collaboration: Jointly launched in four stores across Beijing and Chengdu at Intime, igniting offline traffic.
Instant Sellout: Online releases of certain products sold out in seconds, sparking excitement in the trendy community.